Experience
Home Trust Company is one of Canada’s leading trust companies offering mortgage, Visa card, and deposit products. The national lender is held by its principal trust company Home Capital Group (TSX:HCG). Home Trust has offices in Ontario, Alberta, British Columbia, Quebec and Nova Scotia.
With the directive to create Home Trust Company’s digital marketing strategy from more than 10 years of existing digital marketing experience, Broker Focus defined and executed a fully integrated digital plan.
HOME TRUST DIGITAL PLAN
- Film and Video Production
- Webinar Series Development & Execution
- Social Media Strategy & Content. Twitter & LinkedIn
- Websites & Analytics
- Broker Portal / Broker Tools Planning & Development
- Contests / Custom Research Surveys & Results
- Competitive Intelligence Reporting
- In Person Training for Sales and Marketing
- Email Marketing Software
- Online Video Production & Distribution
- Online Advertising & Digital PR Planning
- Search Marketing and Search Optimization
- Domain Decisions and Risk Management
HOME TRUST RESULTS
- Increased Mortgage Originations
- New Relationships with hundreds of Zero Brokers (brokers who did not use Home Trust before)
- Increased Broker Engagement and Deeper Broker Partner Relationships
- A more Competitive and Fully Integrated Overall Marketing Strategy